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Brand Management Essentials
Learn strategies to build, measure and manage brand equity effectively.
Lifetime Access
Language: English
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Take at least 10 mins of your day to complete one lesson from the teacher and practice with our engaging learning activities.
By EducUp
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What you will learn
Gain comprehensive understanding of brand management essentials in English
Learn latest techniques to monitor and measure brand equity
Understand how to analyze the return on investment (ROI) for brand equity
Acquire knowledge about different metrics used for evaluating brand equity
Get hands-on experience with various tools used for measuring brand equity
Learn the importance of brand identity and positioning in brand management
Gain skills to manage brand crisis effectively
Understand the nuances of brand communication strategies
Learn how to develop a strong and impactful brand identity
Master the tactics of brand communication to engage better with your audience
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Course Content
Brand Building Strategies
Brand Identity Development
Brand Positioning Strategies
Brand Communication Tactics
Crafting Brand MessagingCrafting Brand Messaging
Leveraging Influencer PartnershipsLeveraging Influencer Partnerships
Maximizing Social Media ImpactMaximizing Social Media Impact
Brand Equity Measurement
Understanding Brand EquityUnderstanding Brand Equity
Brand Equity Measurement ToolsBrand Equity Measurement Tools
Interpreting Brand Equity DataInterpreting Brand Equity Data
Leveraging Brand EquityLeveraging Brand Equity
Measuring Brand Equity
Brand Equity Measurement Tools
Brand Equity FundamentalsBrand Equity Fundamentals
Brand Equity MetricsBrand Equity Metrics
Brand Equity SurveysBrand Equity Surveys
Brand Equity AnalysisBrand Equity Analysis
Brand Equity ROI Analysis
Brand Equity FundamentalsBrand Equity Fundamentals
ROI Metrics and AnalysisROI Metrics and Analysis
Implementing Brand Equity StrategiesImplementing Brand Equity Strategies
Brand Equity Evaluation Metrics
Brand Awareness AssessmentBrand Awareness Assessment
Brand Perception AnalysisBrand Perception Analysis
Brand Loyalty MeasurementBrand Loyalty Measurement
Brand Equity ScorecardBrand Equity Scorecard
Brand Equity Monitoring Techniques
Brand Tracking SurveysBrand Tracking Surveys
Social Media ListeningSocial Media Listening
Customer Feedback AnalysisCustomer Feedback Analysis
Effective Brand Management
Brand Identity & Positioning
Crafting Brand IdentityCrafting Brand Identity
Establishing Brand PositioningEstablishing Brand Positioning
Managing Brand EquityManaging Brand Equity
Brand Equity Measurement
Understanding Brand EquityUnderstanding Brand Equity
Brand Equity Measurement ToolsBrand Equity Measurement Tools
Interpreting Brand Equity DataInterpreting Brand Equity Data
Leveraging Brand EquityLeveraging Brand Equity
Brand Communication Strategies
Crafting Brand MessagingCrafting Brand Messaging
Leveraging Brand TouchpointsLeveraging Brand Touchpoints
Measuring Brand CommunicationMeasuring Brand Communication
Brand Crisis Management
Identifying Brand Crisis TriggersIdentifying Brand Crisis Triggers
Developing Crisis Response StrategiesDeveloping Crisis Response Strategies
Implementing Crisis Communication PlansImplementing Crisis Communication Plans
Evaluating Crisis Management EffectivenessEvaluating Crisis Management Effectiveness
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