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Advanced Marketing Analytics
Learn to leverage data, develop insights and drive business decisions.
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Language: English
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Take at least 10 mins of your day to complete one lesson from the teacher and practice with our engaging learning activities.
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What you will learn
Gain advanced knowledge in marketing analytics and its applications in various business scenarios
Learn how to leverage data to develop insights and drive business decisions
Understand the concept and application of Marketing Automation
Gain a deep understanding of Customer Segmentation and how it can be used to target customers effectively
Learn the process and benefits of A/B Testing to optimize marketing strategies
Understand the nuances of Predictive Modeling and how it can help forecast future trends
Learn to identify Critical Business Functions and their role in business success
Learn how to implement Business Impact Analysis (BIA) results to improve business operations
Develop recovery strategies to mitigate the impact of disruptions in business
Learn the strategies for Market Segmentation to target specific customer groups
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Course Content
Data-driven Marketing Strategies
Customer Segmentation
Predictive Modeling
Marketing Automation
Introduction to Marketing AutomationIntroduction to Marketing Automation
Implementing Automation ToolsImplementing Automation Tools
Personalization and SegmentationPersonalization and Segmentation
Measuring Automation SuccessMeasuring Automation Success
A/B Testing
Introduction to A/B TestingIntroduction to A/B Testing
Designing A/B TestsDesigning A/B Tests
Analyzing A/B Test ResultsAnalyzing A/B Test Results
Insightful Decision Making
Data-driven Decision Making
Introduction to Data AnalysisIntroduction to Data Analysis
Data Visualization TechniquesData Visualization Techniques
Statistical Analysis for Decision MakingStatistical Analysis for Decision Making
Predictive Modeling and ForecastingPredictive Modeling and Forecasting
Consumer Behavior Analysis
Understanding Consumer MotivationUnderstanding Consumer Motivation
Analyzing Purchase BehaviorAnalyzing Purchase Behavior
Leveraging Data for InsightsLeveraging Data for Insights
Market Segmentation Strategies
Segmenting Consumer MarketsSegmenting Consumer Markets
Targeting Market SegmentsTargeting Market Segments
Positioning StrategiesPositioning Strategies
Implementing Segmentation PlansImplementing Segmentation Plans
Predictive Modeling Techniques
Introduction to Predictive ModelingIntroduction to Predictive Modeling
Regression AnalysisRegression Analysis
Decision Trees and Random ForestDecision Trees and Random Forest
Neural Networks and Deep LearningNeural Networks and Deep Learning
Business Impact Analysis
Identifying Critical Business Functions
Understanding Business FunctionsUnderstanding Business Functions
Mapping Key Business ProcessesMapping Key Business Processes
Assessing Business DependenciesAssessing Business Dependencies
Prioritizing Critical FunctionsPrioritizing Critical Functions
Assessing Impact of Disruptions
Analyzing Disruption ImpactAnalyzing Disruption Impact
Evaluating Business ContinuityEvaluating Business Continuity
Developing Recovery StrategiesDeveloping Recovery Strategies
Developing Recovery Strategies
Identifying Critical Business FunctionsIdentifying Critical Business Functions
Assessing Risks and VulnerabilitiesAssessing Risks and Vulnerabilities
Creating Resilient Recovery PlansCreating Resilient Recovery Plans
Implementing BIA Results
Action Planning StrategiesAction Planning Strategies
Stakeholder CommunicationStakeholder Communication
Monitoring and EvaluationMonitoring and Evaluation
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